In today’s marketing arena there are a myriad of ways to connect with your target audience. In the past, the use of print communications was the most dominant and cost effective way to reach both potential and existing clients.
Not so long ago, brochures were the main marketing piece used by businesses as a sales tool for distribution at client meetings, conferences, seminars and industry events. Although some may argue that the internet has reduced the need for a complete document detailing your companies entire service offering. Adversely there are many who will suggest that the addition of a “send me a brochure” button on their home page has paid dividends. Either way, there are a wide range of effective print options available that will provide a great deal of flexibility and efficiency for any company.
For example, custom designed marketing folders with product/service sheets that can be added or removed depending on a particular client or event prove to be invaluable to many businesses. This solution avoids brochures that are rendered useless due to an address or change of company structure that would require a reprint.
Brochures & Catalogues
Creatively designed brochures can be another effective means of providing potential clients information about your company or product. The blend of effective copy writing and strong graphics that communicate your core message can set you apart from the competition. One thing remember is that your brochure or folder may be the final piece of information that is put in front of a potential client when deciding between you and a competitor, it’s importance cannot be overlooked.
Another seemingly obsolete but still effective marketing tool is through conventional advertising or direct mail. Through creatively designed direct mail pieces, companies can reach their customers via postal mail. Among these materials include but are not limited to brochures, catalogues, newsletters and promotional sales sheets. By using effective direct mail design, businesses have to chance to show potential consumers how they can work for them by projecting a more personal approach to marketing.
This is one of many different advantages of working with an experienced print communications design team. Our designers are always thinking of new creative ways of presenting your information concisely, effectively and affordably through print marketing tools such as brochures, sales sheets and direct mail campaigns.