A logo should first be memorable, and have a symbolic essence of what a company or product represents. At Creative Pixel Agency we believe that every logo must be unique and effectively communicate your message.
When you are able to achieve this you really capture the mind share. A logo should not describe the company. A logo is a symbol of what you do, it is not the company brand in itself and not an identity. A logo is one part of the bigger message, which makes up your corporate identity. Conceptualising an effective logo can be very challenging. A custom logo design should be able to meet existing design principles and standards like; balance, proximity or unity, alignment, consistency or repetition, white space and contrast. It should also be able to withstand resizing. Whether it’s splashed across a billboard or printed on a business card, it must maintain its integrity and original form – a real challenge for any logo design company.